Gore launches massive effort to combat climate change
Breaking news: Al Gore (along with Pharrell Williams, Cameron Diaz, and others) today officially launched Save Our Selves (SOS) – The Campaign for a Climate in Crisis. (Watch the live news conference here.)
The campaign begins with concerts on seven continents — including one broadcast from Antarctica (not sure how that will work or how, exactly, it’s environmental). Live Earth will then continue as a multi-year effort led by Gore to fight global warming by raising awareness on a mass scale.
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world’s top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts.
Below, some of the 100+ artists who will perform:
Red Hot Chili Peppers
Corrine Bailey Rae
Black Eyed Peas
Fall Out Boy
Faith Hill w/ Tim McGraw