What companies do today’s trendsetters consider to be the top 15 green brands? It’s not who you might think …

A survey of 100 Gen Y’ers (born 1979-1993) asked which brands they perceived to be most eco-friendly. Here are the top 15:

The aim of the survey, the consulting firm said, was to “discover which companies are going beyond the niche segment of hard-core Greenies to win over influential Gen Y’s.”

In making their selections, those surveyed told Outlaw Consulting that qualities among the standouts included trailblazers that went green in a big way long before their competitors, brands with clean, minimalist design and products in categories that are key to some of their basic needs — like things they eat, wear or put on their bodies.

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Sigh. Kids these days …

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