PETA thinks the idea of test-tube meat looks like a million bucks. Literally. The outspoken animal-rights group is offering a cool one mil to the “first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by 2012.” The idea caused “a near civil war in our office,” says PETA founder Ingrid Newkirk, adding, “We will have members leave us over this.” But in the end, she says, “We don’t mind taking uncomfortable positions if it means that fewer animals suffer.”