A ballot measure that would have required labels on all genetically modified frankenfoods failed in California this past fall, but 2013 is a new year with new hope and a new roiling labeling movement, this time in Washington state.

Supporters of a GMO-labeling ballot measure have collected far more signatures than necessary, and if they’re certified, the proposal will hit the state legislature in the upcoming session and then likely be on the ballot in November. The movement’s colorful spokesperson is spreading the word, as The Seattle Times reports:

“Here we go, Round 2,” said the Washington initiative’s sponsor, Chris McManus, who owns a small advertising firm in Tacoma. “They got us the first time in Cali, but we’re stitched up, greased up and ready to go.”

Grist thanks its sponsors. Become one.

McManus told the Spokane Spokesman-Review that the measure is not a scare tactic.

“A little bit more information never hurt anybody about the foods they eat.”

Grist thanks its sponsors. Become one.

But opposition is beginning to coalesce. Farm industry representatives call the proposal an attempt to scare people away from food sources that have no known health risks. If the initiative wasn’t about scaring people, asked Heather Hansen of Washington Friends of Farms and Forests, why did supporters deliver their petitions in an old ambulance?

Because that’s awesome! I bet it doesn’t get great mileage, but sirens, wheee!

If anything is deserving of sirens, it’s the frankenfish that the U.S. Food and Drug Administration recently deemed safe, which would be labeled under such an initiative but likely not otherwise.

The initiative would require special labels on any raw or processed food sold in Washington with any genetically modified ingredients. That would include fruits and vegetables, processed foods and even some seafood like genetically modified salmon, McManus said …

Opponents said that would create big problems for farmers and food processors, who would have to put different labels on the same products if they’re sold in Washington and in other states.

It seems like threatening those of us who don’t live in Washington with unlabeled monster salmon is a real scare tactic. Get ready with those stickers, folks!