Finally! Fashion designer says “Buy less”

You probably couldn’t care less about London Fashion Week, but here’s why you should: Designer Vivienne Westwood basically told people not to buy her clothes.

After her fashion show, which included T-shirts emblazoned with “CLIMATE REVOLUTION,” Westwood shared her advice about our insatiable consumer culture. Her statements seem starkly antithetical to the entire concept of fashion — buy this right now, because what you have isn’t cool anymore — but they’ll sound familiar to anyone interested in sustainability:

Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes …

Grist thanks its sponsors. Become one.

To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads on Grist. Here's How

Instead of buying six things, buy one thing that you really like. Don’t keep buying just for the sake of it.

I just think people should invest in the world. Don’t invest in fashion, but invest in the world.