Vivienne Westwood

UK in FranceVivienne Westwood

You probably couldn’t care less about London Fashion Week, but here’s why you should: Designer Vivienne Westwood basically told people not to buy her clothes.

After her fashion show, which included T-shirts emblazoned with “CLIMATE REVOLUTION,” Westwood shared her advice about our insatiable consumer culture. Her statements seem starkly antithetical to the entire concept of fashion — buy this right now, because what you have isn’t cool anymore — but they’ll sound familiar to anyone interested in sustainability:

Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothes …

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Instead of buying six things, buy one thing that you really like. Don’t keep buying just for the sake of it.

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I just think people should invest in the world. Don’t invest in fashion, but invest in the world.

A fashion designer telling us not to invest in fashion? THAT’s pretty chic.