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Web’s top environmental news and information site lets users personalize their news; organizes content around politics, climate and energy, food, business, living green, and more

SEATTLE, WA (April 6, 2009) — Celebrating its decade-long success as the nation’s leading source for online environmental news and information, Grist today announced the launch of a newly redesigned website.

“We think of the new website as Grist’s 10th Anniversary present to its users,” said Chip Giller, Grist founder and CEO. “For more than a decade we’ve been serving up award winning environmental journalism spiked with a healthy dose of humor and irreverence. With the release of the new site, that same great content will be wrapped in a design that is fun, easier to navigate, and more customizable.”

While maintaining the editorial tone and levity that users have come to expect, Grist’s redesigned website includes a number of important enhancements in functionality and interface, aimed at making it more engaging and easier to navigate. The new site is better organized, more customizable, and more interactive.

Improvements include the following:

  • Top news stories will now be easier to find; topic pages and sorting features will help users quickly locate the content areas they care most about, including politics, climate and energy, food, business, living green, and more.
  • Increased use of video content, like GristTV’s Ask Umbra, will add texture and context to the site, supplementing written news and feature stories on a more frequent basis.
  • Users will be able to customize their Grist experience more than ever, with tools enabling them to follow their favorite writers, stories, and topics.
  • The new site will also encourage and promote user action and engagement — helping users get involved, connect, and speak up through personal profile pages.

Grist editors expect to make further technical and design improvements to the site in the coming months, including the launch of new user forums and other features, based on user comments.

About Grist
With a fresh spin on environmental news and views, Grist informs, inspires, and links America’s next generation of green citizens. Founded in April 1999, Grist has developed the most recognizable voice in environmental journalism: funny, opinionated, and intelligent. Grist offers in-depth reporting, news analysis, opinions, and practical advice — all tailored to inform, entertain, provoke, and encourage its users to think creatively about environmental problems and solutions.

Each month, Grist reaches more than 800,000 unique individuals through its website and e-mails, and it has enjoyed particular success among readers in their 20s and 30s. Through partnerships with major media outlets such as MSN, The Huffington Post, The Washington Post, and Yahoo!, Grist is reaching an even broader audience that extends into the millions. Grist has been featured in The New York Times, Newsweek, Time, Vanity Fair, and dozens of other major media outlets worldwide, and was recently ranked as a top green website by both Time and The London Guardian.