Ah, now we're talking. Earlier this week I was a bit snarky about this article, which flung broad statements about with very little empirical support (understandable, I guess, for a breezy op-ed).
But a new study that just came across my desk puts some teeth in the argument that going green is smart business strategy for automakers.
Jointly published by the U. of Michigan and NRDC, the study analyzes what would happen to the Big Three U.S. automakers in the event of an oil-price spike.
As I've mentioned before, the possibility of such a spike is not remote. With supply and demand in such tight and tenuous balance, anything -- domestic politics, terrorist attacks, accidents, you name it -- could cause major disruptions in the oil market. How would American companies weather such a storm? From the NRDC press release: