40 people who are redefining green
In This Series
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Steve Price
Art: Nat Damm Steve Price Digital Designer, Urban Advantage El Cerrito, Calif. Digital artist Steve Price, 59, wants to show you the future of green urbanism—literally show you. He creates photo simulations of what blighted urban landscapes would look like if they were transformed into healthier, safer, more sustainable places—and pretty sweet spots to live. […]
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LaDonna Redmond
Art: Nat Damm LaDonna Redmond President, Institute for Community Resource Development; Founder, Graffiti and Grub Chicago, Ill. A decade ago, LaDonna Redmond found that her infant son had an array of food allergies. After doing research, she concluded the best diet for her family was organic whole foods. Trouble was, in her west Chicago neighborhood, […]
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Irma Muñoz
Art: Nat Damm Irma Muñoz Founder, Mujeres de la Tierra Baldwin Vista, Calif. Los Angeles native Irma Muñoz, 57, founded Mujeres de la Tierra (Women of the Earth) in 2004, after two neighbors died of cancers that they suspected had been caused by nearby oil wells. Her group organizes women in Southern California to fight for cleaner, healthier […]
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Patti Moreno
Art: Nat Damm Patti Moreno Founder, Garden Girl TV and Urban Sustainable Living Roxbury, Mass. Patti Moreno, 38, aka “The Garden Girl,” wants to sow the seeds of inspiration and get everyone growing organic veggies and living a more self-sustaining life. In her how-to videos and on her websites, Garden Girl TV and Urban Sustainable […]
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Elena Rivellino and Dennis Stein
Art: Nat Damm Elena Rivellino and Dennis Stein Owners, Sea Rocket Bistro San Diego, Calif. At their Sea Rocket Bistro in San Diego, Elena Rivellino, 36, and Dennis Stein, 34, combine two of our favorite restaurant trends: budget-priced organic/local/gourmet and a devotion to sustainable seafood. They source their food exclusively from Southern California and Baja fisherpeople […]
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Gerod Rody
Art: Nat Damm Gerod Rody Founder, Out for Sustainability Seattle, Wash. Gerod Rody, 29, felt a disconnect between his life as a gay man and his work in the sustainability field, so he founded Out for Sustainability to bring the two together and encourage the LGBTQ community to embrace the green cause. The group is celebrating the […]
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Alan Salzman
Art: Nat Damm Alan Salzman Chief Executive, VantagePoint Venture Partners Atherton, Calif. Alan Salzman, 56, one of Silicon Valley’s leading green venture capitalists, and his firm, VantagePoint Venture Partners, have invested in a slew of startups that may emerge as the linchpins of a sustainable economy—companies like solar power plant builder BrightSource Energy, electric carmaker Tesla […]
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Mike Mathieu
Art: Nat Damm Mike Mathieu Founder, Front Seat Seattle, Wash. After working at Microsoft and founding an internet publishing firm, Mike Mathieu, 41, decided to put his software smarts to work for the greater social good. Seattle-based Front Seat, which he founded and chairs, has launched “civic software” projects like Walk Score, which shows you […]
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Selim Sandoval
Art: Nat Damm Selim Sandoval Founder, Growingreen Energy and EarthPlay Learning Adventures Ventura, Calif. Selim Sandoval, born in Guatemala and raised in South Central L.A., is hard at work creating green jobs in Southern California. His company Growingreen Energy installs renewable energy systems and trains workers to enter the field, while another venture, EarthPlay Learning Adventures, creates customized […]
