advertising

Making sustainability sexy, from an ad man’s point of view

Sustainability. Sexy. Two words you don’t often see together. Sustainability is a serious word. It’s about saving the world from ecological disaster. Getting humanity on track for survival. Heady stuff best left to academics, unions of concerned scientists, and earnest tree-huggers. Would you buy this? Photo: iStockphoto/Tyler Stalman. Sexy … now that’s a fun word. […]

Comment on the new Grist ads

You may notice that Gristmill has just now joined Grist proper in being graced with advertisements.

If you have any thoughts on the matter -- umbrage, kudos, thumbs up or down -- this is the place to express them.

Global-warming activists can learn from the anti-smoking campaign

Twenty years ago, it seemed that virtually everyone smoked. You couldn’t sit in a restaurant for five minutes without stinking of cigarettes for hours. Now, in state after state, even biker bars are going smoke-free. Clearly, there’s been a dramatic shift in the public’s attitude toward smoking — but it hasn’t been an intellectual shift. […]

Marketing the revolution in clean energy

Last month, 10 solar-powered race cars zipped around a 1.5-mile NASCAR track at the legendary Texas Motor Speedway, some of them reaching the dizzying speed of 35 miles per hour. With all its technological novelty and timely political implications, the Dell and Winston Solar Challenge (named for the computer and cigarette companies that sponsored it) […]

Boston Tree Party

Last Friday, the Boston Globe printed an angry letter to the editor from Todd Paglia of the environmental group Forest Ethics. The charge? That the Globe advertising department, without reasonable explanation, had refused to run a Forest Ethics ad critical of Massachusetts-based Staples, a major Globe advertiser, and that an ombudsman column backing the department’s […]

Stay Funky, Chunky Monkey

So Unilever has gobbled up Ben & Jerry’s. The $45 billion mega-company that rose from the British and Dutch colonial empires (turning palm and coconut oil into soap and margarine) has acquired Vermont’s outrageous little ice cream maker for $326 million. The American dream at work. A couple of hippies invent wild new ice cream […]

Catalogs of Ills

In what appears to be an uncoordinated campaign, three friends have brought me three different mail-order catalogs, asking me to condemn them publicly. At first I resisted, because I prefer to dump on catalogs as a class, rather than singling some out, which might leave the mistaken impression that others are okay. However, three requests […]