advertising
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Shame on the New York Times for running ExxonMobil’s greenwashing ad once again
If I may paraphrase Sir Thomas More in the masterful A Man for All Seasons: It profits a man nothing to give his soul for the world. But for ExxonMobil? The NYT apparently thinks that the way to preserve its declining fortunes is by selling (what’s left of) its soul to ExxonMobil. As you can […]
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The New York Times sells its integrity to ExxonMobil
Please email the NYT at nytnews@nytimes.com about this egregious ad and/or email its public editor at public@nytimes.com to explain you are “concerned about the paper’s journalistic integrity.” Click image for full pic of the NYT’s June 16, 2009 front page. These are hard times for the newspaper business. The paper of record has taken to […]
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New Repower America ad aims to rally support for climate bill
The Alliance for Climate Protection on Monday rolled out a new TV ad calling for a shift away from oil and toward a clean-energy economy. The ad will be airing nationally on cable channels just as the House is preparing to vote on the Waxman-Markey climate and energy bill; a floor vote could come as […]
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New religious coalition seeks climate ‘redemption’ via carbon plan
Joel Hunter, important pastor.Dr. Joel Hunter, reputedly one of President Obama’s five favorit-est pastors, might have just gotten even more favorit-er. The Florida megachurch pastor stars in a blitz of new ads on Christian radio stations intended to raise support for a climate bill like the one under consideration in the U.S. House. Hunter, a […]
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Progressive coalition spends $250,000 on ads for a green energy bill
A coalition of labor, environmental, and progressive groups is putting up a quarter of a million dollars for a TV ad campaign promoting national clean-energy and climate legislation. The ad (watch it below), which will air on national cable and prime-time network TV for at least the next week, calls on Congress to pass an […]
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Nearly $200 million spent on energy ads since Obama’s inauguration
Cross-posted from Wonk Room. Politico reports that interest groups and corporations have spent nearly $200 million on TV ads since President Obama’s inauguration to manipulate American energy policy reform. According to an analysis by the Campaign Media Analysis Group, $199.5 million was directed from January 20th to March 31st to television issue ads on energy, […]
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LCV targets GOP Rep. Roy Blunt of Missouri in new ad
The League of Conservation Voters is taking a swing at Rep. Roy Blunt (R-Mo.) for not supporting climate and energy legislation, accusing him of being short on patriotism. In a new television ad launched on Monday, LCV argues that Blunt does not believe in American ingenuity and the ability to develop new, clean energy sources, […]
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Enlisting sports fans in the green movement begins by understanding them
Near the end of the World Conference on Sport and the Environment in Vancouver yesterday, Kim Smither of marketing firm Octagon Worldwide displayed a series of photos of screaming, face-painted sports fans. “Imagine the power you’d have if you could harness this,” she said. Talk of “harnessing” the passion of sports showed up everywhere at […]
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Ford starts marketing campaign to emphasize fuel economy in new hybrid
During American Idol Tuesday evening, Ford launched the “We Speak Car” marketing campaign to sell the 2010 Fusion and Fusion Hybrid. The ads tout the Fusion Hybrid as “America’s most fuel efficient mid-size sedan,” which is awfully misleading because the 2010 Prius (50 mpg combined) is technically the most fuel efficient mid-size vehicle. It’s just […]
