greening biz operations

REI chief Sally Jewell on sustainability, shoes, and sedentary schoolkids

The statuesque athlete sitting across the table has just handed me her shoe. As I examine it, she begins to point out the various fibers used in its construction and tells me about the manufacturer’s sustainable practices. Clearly, this is a woman who is well aware of her footprint. Dressed in casual pants and a […]

Job market sees growing demand for sustainability managers

Way back before the turn of the century (when we partied like it was 1999), I could count the number of real “sustainability managers” on my fingers and toes and still have a couple of digits left over. What a difference a decade makes. Today, I see new job postings every week for sustainability directors, […]

Umbra on green hotels

Dear Umbra, My husband and I are Americans who own a small budget hotel in Rome, Italy. We try to be as eco-friendly as possible: our cafe is local, organic, and vegetarian, we use compact fluorescent bulbs where we can (although cannot find an alternative for the halogen lighting systems we have), we use eco-friendly […]

On those quotes in Businessweek’s ‘Little Green Lies’

This post is by guest blogger Auden Schendler, executive director for Community and Environmental Responsibility at the Aspen Skiing Company. Named a "Climate Crusader" in Time magazine's 2006 special issue on climate change, Auden once worked for Amory Lovins at the Rocky Mountain Institute. You can read his full bio here. Auden has unique insights into the difficulties of corporate sustainability in the absence of government leadership and a price for carbon.

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Recently, Businessweek covered Aspen Skiing Company's work on emissions reduction as part of an article titled "Little Green Lies." The article has received considerable coverage in the blogosphere because it addresses the gap between rhetoric and reality when it comes to business claims on the environment. Joe asked me if I'd like to clarify that story, and I jumped at the opportunity.

My main point, which probably didn't get across in the article, is that even at a remarkably progressive company like Aspen Skiing Company -- which has strong support from ownership, management, and staff -- cutting CO2 emissions is very difficult. Imagine how hard it must be in most standard businesses that don't have this level of buy-in. This statement may seem obvious, but it cuts against conventional wisdom. Most entities involved in emissions reduction have a stake in saying it's profitable, relatively easy, and sometimes fun. The NGO community makes its living on this perspective. The government needs its own programs to look good. And corporations have a stake in their perceived success as well.

Web company announces selection of offset projects

Back in April, Yahoo! announced that it will be going carbon neutral in 2007, and pledged to be entirely transparent about the process. They acknowledged the controversy around offsets: We know carbon neutrality isn’t without controversy. And it’s honestly deserved if companies and individuals don’t first make an effort to find direct ways to reduce […]

What should I ask a carbon offset expert?

Sorry for the late notice, but tomorrow at 1pm (Pacific) I’m interviewing Dan Kalafatas, president and COO of 3 Degrees, a new outfit that delivers "customized, global climate change solutions to U.S. businesses, utilities and institutions." In English, that means they sell offsets and RECs to businesses, work with utilities to establish green power pricing […]

Is Environmental Defense leader Fred Krupp a savvy dealmaker or a stooge?

I keep meaning to link to The New Republic‘s thoughtful profile of Fred Krupp, head honcho at Environmental Defense: Krupp, of all environmentalists, has been the most successful in persuading the corporate world–and those who support its interests–to embrace the green cause. Among his accomplishments, Krupp has helped convince McDonald’s to abandon Styrofoam for paper, […]

15 Green Business Founders

Some of these eco-entrepreneurs you’ve likely heard of, some of them you surely haven’t, but all of them deserve kudos for starting up companies that strive for sustainability. Read about their accomplishments, then tell us about green business owners who’ve inspired you in the comments section at the bottom of this page. Yvon Chouinard, Patagonia […]

As long as GE funds coal, its net impact is far from green

Let me pull a few excerpts from a recent WSJ story on the progress of GE’s much-touted "ecomagination" campaign: “I don’t want to change the economic flow of the company,” [CEO Jeffrey] Immelt says. So GE continues to sell coal-fired steam turbines and is delving deeper into oil-and-gas production. Meanwhile, its finance unit seeks out […]