Climate Technology

Starbucks vows to make 100 percent of its milk rBGH-free

If you haven't been ordering that double whipped Frappuccino at your local Starbucks with soy milk, you've likely been gulping down Recombinant Bovine Growth Hormone (rBGH). It makes cows produce more milk, but it's thought to increase the risk of breast, prostate, and colon cancer in humans (if only they could come up with something to make cows squirt machiatto directly from their udders).

But now, after two years of pressure from the organization Food and Water Watch, Starbucks has announced that it's going to go rBGH free by December 31, 2007.

Moo-chas gracias, Starbucks! (photo: Tami Witschger)

Whew! Now you can guzzle that cinnamon dulce de leche latte with abandon (so long as you don't mind that growing coffee generally requires cutting down the rainforest, or that Starbucks busts unions).

Starbucks spokesman Brandon Borrman says the campaign had nothing to do with the decision.

"This decision was purely driven by our customers," Borrman said. "Increasing numbers of our customers were calling and asking us to do it, and the number of customers ordering organic milk was increasing, and we wanted to meet that demand."

Food and Water Watch spokesperson Jennifer Mueller noted that much of that activity (including 33,000 emails) was generated from call-in days conducted by her organization.

If you want to thank Starbucks CEO Jim Donald for not poisoning you with milk (or ask what "doppio" really means), you can reach the company at 1-800-235-2883.

The Invisible Hand Drops Its Harpoon

Iceland halts whale hunt due to low demand After resuming commercial whaling just under a year ago, Iceland’s fisheries minister said recently that his country will not issue new whale-hunting quotas until there’s more demand for whale-derived products and until Iceland gets an export license to send whale meat to Japan. “There is no reason […]

Apparently no one is immune to greenwashing

The genius Lily Tomlin once noted how hard it is to be funny these days, when satire can't keep up with the number of people who miss it entirely and use it as a script rather than a warning.

A few days back, Grey posted this great short video:

Just one day later, a group that has done tremendous work in the past -- a group I give to monthly and normally love, Redefining Progress -- sent me the letter below (after the jump).

It's grim. Despite the throwaway "we don't mean to encourage more shopping," the site sure looks like it does.

BP promises to stop dumping waste into the Great Lakes

On July 15, the Chicago Tribune reported that BP wanted to significantly increase the discharge of ammonia and toxic wastes into the Great Lakes. The outcry was enormous -- even Republican congressmen from the area joined in the criticism, and several powerful congressional members, including Rahm Emanuel in the House and Barack Obama in the Senate, threatened hearings. The city of Chicago was considering legal action, and a large petition drive began.

Apparently the political efforts have paid off, because BP announced it will reverse its decision and not add more pollutants. The catch: it's not legally binding, because the conservative administration in Indiana has not revoked the pollution permits.

Lower the Pollution and Back Away Slowly

BP says it will back off from releasing more Lake Michigan pollution In what’s being billed as a victory for environmentalists, oil company BP has said it will back off from dumping more pollution into Lake Michigan. The company had just weeks ago received permission from Indiana state authorities to increase the amount of sludge […]

Lovely Nissan, Meter Made

Nissan to install fuel-efficiency gauge in all its models Automaker Nissan announced plans yesterday to install a gauge in all its vehicles that estimates fuel-efficiency to let drivers know how their driving habits affect gas mileage. The gauge already appears in some of Nissan’s newest luxury cars, but its plan to eventually showcase the efficiency […]

And don’t piss off Pearl Jam

BP’s sludge dumpage into Lake Michigan has a whole mess of people pissed off. Including green-leaning band Pearl Jam, who performed an angry li’l ditty at this year’s Lollapalooza festival. The lyrics are pretty simple; sing it with me: "Don’t go to BP Amoco!"

On cleaning up the catalog industry

ForestEthics, one of the most effective orgs fighting to save forests, is looking for ideas for their next campaign. Help them out -- more productive than reading blogs anyway ...

We Like Piña Coladas (and Getting Caught in the Rain)

Dole will make some tropical-fruit distribution carbon-neutral U.S. residents have a heckuva hard time finding a local pineapple (Hawaiians respectfully excluded, of course). But now you can nosh your tropical fruit with less guilt; Dole Food Co. has pledged to work toward offsetting 100 percent of the CO2 emissions that its subsidiary produces from growing […]

Economists say that only the largest ethanol producers will survive

Of all the arguments in favor of government backing for corn-based ethanol, only one seems even remotely reasonable to me: that it could lead to real economic development in depressed areas of the Midwest. The theory goes like this: When farmers pool resources and build their own ethanol plants, they’ll capture much higher profits than […]