Climate Technology

Did You Mean: Solar Power?

Google to install more than 9,000 photovoltaic panels at its HQ Google Inc. is converting six buildings at its headquarters in the San Francisco Bay area to run on up to 30 percent solar power. The project, one of the largest solar endeavors undertaken by a U.S. company, will require installation of 9,212 solar panels, […]

We Put the “Pro” in “Procrastinate”

Twiddling our thumbs on climate change could cost $20 trillion a year by 2100 Failure to fight global warming could cost $20 trillion a year by the end of the century, says a new study from Tufts University — and that doesn’t include costs of biodiversity loss or unpredictable events like the shutdown of the […]

Business Week cover story looks at the watering down of the organic ethos

A fine feature story in Business Week this week -- The Organic Myth, by Diane Brady. "As it goes mass market, the organic food business is failing to stay true to its ideals," the cover proclaims.

When I first glanced at the mag, I expected rah-rah boosterism for corporate organics and spite for old-school purists, but the article actually struck me as a pretty fair assessment of the culture clash between the organic ethos and the Big Biz model -- the gist being that the two are remarkably ill-suited. Corporate enthusiasm for organics notwithstanding -- and there's plenty of enthusiasm out there, from Wal-Mart to General Mills to Kellogg and beyond -- these two approaches to comestible commerce look increasingly irreconcilable.

None of this is new, of course -- our own Tom P. has written about the issue (and I'm interested to hear his assessment of this story). But this is the first article that's made me think the organic juggernaut is really about to blow up into a big ol' mess. Not just organic getting watered down, as is already happening, but the whole system breaking down, unable to support the new model of globally sourced organic items pouring into processed foods and mega-stores. Demand is outstripping supply by huge margins, corporations are demanding lower prices, production is being offshored to unreliable suppliers, individuals are growing even more confused about what "organic" means.

Du Diligence

DuPont unveils new sustainability program and predicts big profits Chemical giant DuPont announced a major sustainability program yesterday that it expects will put an extra $6 billion in its coffers by 2015. “We see sustainable growth as the biggest market opportunity on the horizon for the next two or three decades,” said CEO Charles Holliday […]

Jonathan Rosenthal, fair-trade fruit purveyor, answers questions

Jonathan Rosenthal. What work do you do? I am the top banana at Oké USA, a new fair-trade fruit company owned by farmers, fair-trade organizations, and nonprofits. What does your organization do? Oké USA is a new model of fair trade that links farmers, fair-trade organizations, and eaters. Farmers get a fair price, a fair […]

How Local Can You Go?

Triple-bottom-line strategy working for small biz Small, local businesses are increasingly embracing social responsibility and promoting environmental health — and making a profit in the process. “When people come to me, I’m their first choice, a locally owned business that can produce at value,” says Guy Bazzani, whose small Michigan firm restores old buildings using […]

That’s All Wells and Good

Wells Fargo becomes biggest corporate buyer of clean energy Banking giant Wells Fargo announced yesterday that it has bought renewable-energy certificates to offset 40 percent of its current electricity usage over the next three years. Amounting to 550 million kilowatt hours of wind power a year, it is the largest-ever corporate purchase of renewable energy […]

It’s the Environment, Stupid

China’s first-of-its-kind “Green GDP” report finds pollution hampering economy The Chinese government is exploring an innovative way to assess economic growth with a new “green GDP” report, released last month. The report found that air and water pollution cost the nation $64 billion in 2004, equivalent to 3 percent of gross domestic product; it suggests […]

Virgin founder’s $3 billion climate pledge heralds new era in philanthropy

Richard Branson, founder and chair of the British conglomerate Virgin Group, has racked up more than his share of high-profile high jinks over the years. Among them, signing the notorious Sex Pistols to his young record label, dangling nearly nude over Times Square, and botching numerous transoceanic hot-air balloon expeditions, necessitating rescue by helicopter. But […]

Can’t See the Forest for the Bling

Northern forests worth up to $250 billion a year, research says You thought they were just standing there, but forests in Russia, Canada, and other northern nations provide services worth up to $250 billion a year, say Canadian researchers. Water filtration, erosion control, habitat provision, greenhouse-gas absorption, and tourist attraction are highly lucrative pursuits that […]