Grist leadership is excited to launch a new partnership with Captivate, a digital video network featuring elevator and lobby screens in over 7,000 venues in markets across the U.S. and Canada. Captivate’s network has over 20,000 screens in office towers and residential buildings in 170 markets.
This collaboration will see Grist’s climate and sustainability news reach professionals on their daily commutes, offering them information on environment and climate news while they’re on the go.
Captivate works with 150 content partners, including news outlets like the Wall Street Journal, the Washington Post, USA Today, Ad Age, and the Associated Press.
“We’re thrilled to be a part of a completely different partnership than we’ve tried before,” said Grist CEO Nikhil Swaminathan. “Captivate’s platform promises to literally elevate Grist’s brand. We’re pleased to have our content featured alongside venerable publications like the Wall Street Journal, the Washington Post, and the AP. This partnership aligns with our mission to bring our climate journalism to as many people as possible on as many platforms as we can reach.”
“Grist’s solutions-oriented approach to climate journalism aligns perfectly with our viewer’s values,” said Alice Gogh, chief growth officer at Captivate. “This partnership enhances our network with Grist’s trusted environmental coverage, meeting the growing demand for meaningful content on pressing issues.”