Climate psychology in cartoons: clues for solving the messaging mystery
Point 2: All climate activism is local
Illustration courtesy Ian Webster/CRED
Consider the framing carefully, remembering that local appeals are powerful. CRED’s research suggest New Yorkers will care more about sea-level rise that floods their subway tunnels than sea-level rise that floods farmland in Bangladesh. Forget moral purity for a moment—this is about finding appeals that work.