When it comes to effective messages, sometimes picture is worth a thousand books by George Lakoff. I'll give you a perfect case of well-intentioned words getting trounced in the marketplace of ideas. You have to see this. Now that you've had a good laugh ... the wolf-friendly sign (on the right) is classic. I went through all kinds of mental gymnastics to eke out a take-home message. Finally it dawned on me that the wolf itself is supposed to be "talking" about sport and survival. But my favorite part by far was the word "ungulates." Say what?! I had to …
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Anna Fahey is a senior communications strategist at Sightline Institute, a Seattle-based research and communications center working on sustainable solutions for the Pacific NW.