I don't know what's the dumbest part of the Fishlove ad campaign -- the fact that someone thought you could raise awareness about overfishing with glaringly lit photos of naked celebrities snuggling dead sea life, or the fact that the whole thing was co-sponsored by a sushi restaurant. (What's the idea there -- "eat this tuna, Lizzy Jagger might have put her vagina on it”?) But I do know that it gave us this picture of Sir Naked Ben Kingsley looking very serious about a small limp octopus, which is frankly transcendent. So thanks for that, Fishlove.
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