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In case you had any doubt that California’s Prop 37 — which would require labeling of food containing genetically modified organisms (GMOs) — poses a significant threat to the food industry, a top food lobby has now made it perfectly clear that it does.

In a recent speech to the American Soybean Association (most soy grown in the U.S. is GMO), Pamela Bailey, president of the Grocery Manufacturers Association (GMA), said that defeating the initiative “is the single highest priority for GMA this year.”