Living

She's redefining green

Dorothy Le

Art: Nat Damm Dorothy Le Planning and Policy Director, Los Angeles County Bicycle Coalition Los Angeles, Calif. Dorothy Le wants to get you out and about on two wheels. Not sure where to start? Watch …

he's redefining green

Rob Jones

Art: Nat Damm Rob Jones Cofounder, Crop Mob Carrboro, N.C. Like a growing number of young folks across the country, Rob Jones, 27, likes to get his hands in the dirt, making his foodshed and …

She's redefining green

Leanne Mai-ly Hilgart

Art: Nat Damm Leanne Mai-ly Hilgart Founder, Vaute Couture Chicago, Ill. Leanne Mai-ly Hilgart, 27, launched Vaute Couture last year with a line of chic, eco-friendly, cruelty-free, ethically and locally produced coats that are warm …

She's redefining green

Zakiya Harris

Art: Nat Damm Zakiya Harris Founder and Executive Director, Grind for the Green Berkeley, Calif. Zakiya Harris, 32, founded Grind for the Green in 2007 to use hip-hop to move youth of color from the …

he's redefining green

Matt Golden

Art: Nat Damm Matt Golden President, Founder, and Chief Building Scientist, Recurve Sausalito, Calif. Matt Golden, 35, has become a golden boy of the nascent energy-efficiency industry. He started Recurve—formerly called Sustainable Spaces—back in 2004 …

he's redefining green

Cisco DeVries

Art: Nat Damm Cisco DeVries President, Renewable Funding Oakland, Calif. Sure, you’d love to have solar panels on your roof, but where would you get tens of thousands of dollars to install them? Cisco Devries, …

he's redefining green

Jim Cochran

Art: Nat Damm Jim Cochran Farmer, Swanton Berry Farm Davenport, Calif. Despite what many consumers may think, organic rules don’t ensure fair treatment of workers—and tight profit margins mean that working conditions and pay on …

She's redefining green

Valerie Casey

Art by Nat Damm. Original photo by Brian Smale. Valerie Casey Founder, Designers Accord Oakland, Calif. Designer Valerie Casey, 37, wants to green not just her own projects but her entire industry. She started the …

He's redefining green

Robert Cialdini

Art: Nat Damm Robert Cialdini Psychologist Tempe, Ariz. Robert Cialdini, 64, until recently a psychology and marketing professor at Arizona State University, wrote Influence, the classic book on persuasion. Lately he’s been researching the best …