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Eco-parents unimpressed by 'green' Barbie accessories

Posted at 1:09 PM on 12 May 2008

Barbie BCause, toymaker Mattel's attempt to appeal to the green-minded tyke, has turned out to be not so popular with green-minded parents. The line of patchwork-y Barbie accessories made from cast-off fabric has inspired a blogging backlash. "The eco-conscious young girls I know of steer clear of Barbie," wrote Jennifer Lance on blog Eco Child's Play. "Truly green families will not be fooled by Mattel's greenwashing." Mother Jones blogger Jen Phillips agreed that touting Barbie BCause as green is "pretty ironic given that Barbie dolls themselves are made out of plastic and are packaged in even more plastic." And that's no insignificant amount of plastic: all of the Barbies sold since 1959, placed end to end, would circle the Earth more than seven times.

sources: The New York Times, The Philadelphia Inquirer

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Comments: (2 comments)

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Greenwashing...

Greenwashing has reached all the way down to our children how sad. Real green people can see right through that crap. Until they some out with a barbie sock monkey or better yet the barbie corn husk doll I will make sure my daughters are barbie free.

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by green8659 at 11:46 PM on 26 Aug 2008

This is the funniest thing I've EVER seen!

Aren't those Barbies made in China? I wonder what the lead content is, and what the living conditions of the factory workers that made them are. Do they make more than 1 cent a day? Somehow I doubt it. I don't even need to mention the Chemical soup the entire doll is made of.

We should go back to the days of making our children's toys for them. OH! I forgot. In order to do this, you had better throw the TV out the window, because the advertisers have our kids in a headlock!

"Sustain or go extinct."

by verderocks at 10:16 AM on 28 Aug 2008

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