Ben & Jerry’s keeps trying to save the world with ice cream (and beer)
Ben & Jerry’s may be as well-known for its founders’ progressive politics as for its delicious ice cream — but not as much for beer, unless you take an unconventional approach to sweetening your Keystone Ice. But all three are forming a perfect ménage à trois in the form of Chocolate Cookie Dough Ale, a forthcoming beer that the iconic ice cream company is creating in partnership with New Belgium Brewing.
An estimated $50,000 in proceeds from the beer will go to Protect Our Winters (POW), a nonprofit dedicated to raising awareness of climate change. POW was founded by pro snowboarder Jeremy Jones, who realized in the last decade that all these warming temps spell bad news for sick powder days ahead.
This is the second time the two companies have partnered: Last year, New Belgium and Ben & Jerry’s teamed up to to create Salted Caramel Brownie Brown Ale and Salted Caramel Brownie Ale Ice Cream, with proceeds also benefiting POW. And it’s also not the first time Ben & Jerry’s has developed a new ice cream flavor to raise climate awareness — last summer, the company blessed us with “Save Our Swirled.”
While we would never refuse beer (or ice cream) for a good cause, it makes you wonder — if drinking beer and eating delicious frozen dairy products could really help save the planet, wouldn’t we be saved by now? Regardless, the beer drops this fall — see you in the cooler section.
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