Ben & Jerry’s fights climate change with gross-sounding new flavor
Leave it to Ben & Jerry’s to really put climate change in perspective. You want to talk about flooded cities, rampant disease, and widespread drought, fine — but drag the structural integrity of ice cream into this mess? Get the fuck out of here.
We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet. It’s called Save Our Swirled, featuring raspberry ice cream, marshmallow and raspberry swirls, plus dark and white fudge ice cream cones. It’s unlike any Ben & Jerry’s flavor before it. In the words of Chris Rivard, the Flavor Guru behind Save Our Swirled, “It’s sweet and refreshing with a chocolaty finish; truly a great flavor.”
But how do we tell the climate change story using ice cream? Dig out a chunky spoonful and you can’t help but notice the unique dark and white fudge ice cream cones that appear to be melting. Our stance on climate change and our ice cream is one in the same: If it’s melted, it’s ruined! Save Our Swirled is more than just our newest “swirled-class” flavor: it’s a climate change message you can’t ignore.
Honestly, that sounds like a garbage flavor — but how apropos, because climate change is trashing the planet!
Watch the video above, unless you’re my father and you would rather burn down your own home than see a bowl of ice cream start to droop in the heat.