Ian Monroe wants you to beat your Facebook friends at a new game: Who has the lowest carbon footprint?

Monroe is the CEO of Oroeco, a recently launched web app that tracks a user’s personal impact on climate change. The app not only helps you quantify your own footprint — based on your spending habits, made possible through linking up with Mint.com — but by logging in with Facebook it’ll allow you to compare your carbon sins with those of your virtual community. Ultimately, Monroe wants to motivate users to emit a little (or a lot) less greenhouse gas. In other words, go ahead and feel green — with envy, that is.

Ian Monroe.
Ian Monroe.

Grist interviewed Monroe about changing consumer behavior, the family business as inspiration, and the group that turns out to be some of the worst CO2 culprits (hint: We’re looking at you, world-traveled greenies). Here’s an edited and condensed version of what he had to say:

On green misconceptions: