Grist.org Expands its Green-Living Content with Product Tester and “How-to” Columns
Content will be featured in new “Living Green” e-newsletter and promoted in green cleaning contest sponsored by Seventh Generation
SEATTLE, WA—Grist.org, the world’s leading source of environmental news and commentary online, delivers more eco-savvy advice for daily life with two new columns: The Bottom Line, a series of eco-product reviews, and From A to Green, a how-to guide for greening your life. This consumer-focused green-living content will be sent out once a week in Living Green, Grist’s latest email newsletter, in conjunction with the Great Spring Greening Giveaway, a Grist sweepstakes sponsored by the eco-home and personal-care company Seventh Generation.
Eco-Product Testing: The Bottom Line
Green had better study hard, because Grist is putting it to the test with The Bottom Line. In this column, published every two weeks, Grist writers sift through the growing piles of green product claims, seeking the best of the best for both purchasers and the planet. After assessing several examples of the featured product based on price, quality, and impact on the environment, the column lays down the bottom line: which one deserves Grist’s pick. Grist has already reviewed such essentials as:
If you’re looking to point yourself in a more planet-friendly direction, From A to Green is here to help. This column gathers tips, tricks, and resources to help you on the road from Point A to Point Green, starting with baby steps and leading up to bigger commitments. Published every two weeks, topics include:
- How to green your investments
- How to green your car
- How to green your love life
- How to green your pet
Living Green and the Great Spring Greening Giveaway
Seventh Generation and Grist are teaming up to make greening your spring cleaning a lot easier on you and the planet through the Great Spring Greening Giveaway. From April 28 through May 25, when readers sign up for Grist’s shiny new Living Green email, they will be entered for the chance to win one of several Seventh Generation spring greening prizes. Prizes include a green-your-home personal consultation from Organic Home and green cleaning starter kits featuring Seventh Generation products. In addition, during the contest, all Living Green email subscribers will receive access to coupons for discounts on Seventh Generation products.
The nonprofit, independent, online magazine Grist (www.grist.org) was founded in April 1999, and over the past nine years has developed the most recognizable voice in environmental journalism: funny, opinionated, and intelligent. Grist offers in-depth reporting, opinions, book reviews, advice, and a popular blog—all tailored to inform, entertain, provoke, and encourage its readers to think creatively about environmental problems and solutions.
Each month, Grist reaches over 700,000 unique individuals through its website and emails, and it has enjoyed particular success among readers in their 20s and 30s. Through syndication arrangements with other media outlets like MSNBC.com and Salon.com, Grist is reaching an even broader audience that extends into the millions. Grist has been featured in Time, Vanity Fair, the New York Times, Newsweek, and dozens of other national publications. Grist earned Webby™ People’s Voice awards in both 2005 and 2006 as the internet’s best magazine.
Back to the Press Room.