
In Mozambique, home brewing is big -- not because the country is full of mustachioed, fixie-riding expats from Portlandia, but just because it’s less expensive. So when brewing giant SABMiller wanted to figure out how to sell beer to people who are already making their own, they had to do it on the cheap, reports Marc Gunther at GreenBiz. Using local ingredients and less energy turned out to be key to keeping prices competitive with the corner moonshine still.
The result is Impala, a beer made from cassava, the starchy root endemic to Africa.

