Marketing made the avocado. Could it help us eat less meat?

What the story of the humble avocado can teach us about saving the world.

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Grist is the only award-winning newsroom focused on exploring equitable solutions to climate change. It’s vital reporting made entirely possible by loyal readers like you.

At Grist, we don’t believe in paywalls. Instead, we rely on our readers to pitch in what they can so that we can continue bringing you our solution-based climate news. All donations TRIPLED for a limited time.

Donate Now Not Now

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Your support keeps our climate news free.

Grist is the only award-winning newsroom focused on exploring equitable solutions to climate change. It’s vital reporting made entirely possible by loyal readers like you.