Corporate sustainability guru Auden Schendler lays out the problem with corporate sustainability gurus in his recent Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution. In doing so, he pretty much dares the nation’s copy editors to title their reviews with the decade’s most played-out headline: “It’s Not Easy Being Green.” (Can they resist?) The book argues that environmental overhauls of corporations are not easy, nor are they necessarily profitable — and environmentalists who want corporations to green-up anyway would do well to talk straight with them about the difficulties. And over the next week, Schendler will do just that during several appearances in Seattle.
Plan it: Schendler will be speaking at noon April 2 at the Seattle University Sustainability Conference, and again April 10, from noon to 1:30 p.m., during a Seattle Chamber of Commerce event.
Map it: The Seattle University Sustainability Conference will be in the Campion Ballroom on the Seattle University Campus (at E. Jefferson St. and 10th Ave., Seattle, Wash.). The Seattle Chamber of Commerce event will be held at the Washington Athletic Club’s Crystal Room, 1325 6th Ave., Seattle, Wash. (map)
Read it: Grist’s Jonathan Hiskes reviews Auden Schendler’s Getting Green Done.