Enough people thought this was a good idea that the ad made it into print. How did this ad meeting go? "We need to convince the youth to buy giant boat-cars." "Okay, tell them bikes will cockblock them." "Perfect, let's call it a day." Nice work, Don Draper.

Your support powers solutions-focused climate reporting — keeping it free for everyone. All donations DOUBLED for a limited time. Give now in under 45 seconds.
Secure · Tax deductible · Takes 45 Seconds

Stories like this don’t tell themselves.

Make others like it possible. Your support powers solutions-focused climate reporting — keeping it free for everyone. Give now in under 45 seconds.
Secure · Tax deductible · Takes 45 Seconds

GM has clearly been getting a lot of blowback for this ad, which presents biking as an embarrassment so profound you'll want to hide your face from the sight of pretty girls. They've been falling over themselves to apologize on their Twitter feed. It's tough for them! Reality sucks, guys.

 

To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads on Grist. Here's How