Samsung's new line of energy-efficient, even solar-powered appliances that are robust in the face of power fluctuations and outages were built for Africa (that’s why they’re called “Built for Africa”), but they have “catastrophist stocking stuffer” written all over them. And Samsung knows it — how else can we explain their promo shots?

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This girl is like "hey, power's out because of peak coal, but whatever, I'm just hanging out on this ad-hoc mesh network, IMing with my friends in Taiwan about the spot price of palm oil, 'sup."

As part of the company's new "Built for Africa [and also post-crash Europe]" strategy, the company will open an engineering institution and assembly plant in Ethiopia.

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