My question is, wouldn’t it be better to spend that money on building grassroots organizations pushing for climate change legislation instead of spending it mostly, I presume, on advertising? If $100 million was spent each year on grassroots organizations in 30 major cities, that would work out to $3 million per each major metropolitan area, enough for a decent-sized effort to organize citizens to push their legislators.
Or how about setting up some think tanks and media outlets, as the conservative movement did? Or is raising money for ads much easier than raising money for grassroots organizing? Color me confused.