If you haven’t been sold on the whole “create your own video short” thing I keep going on and on about, the stakes have just been raised. Now, you could win an Emmy. Seriously:

The National Academy of Television Arts and Sciences, best known for handing out the Daytime Emmy Awards, is expected to announce on Tuesday that it has created an award category to recognize original video content for computers, cellphones and other hand-held devices, like the video iPod and PlayStation Portable.

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