A cool new ad campaign from Victoria, Australia
Thanks to Gristmill reader LA, however, for drawing my attention to this intriguing final bit:
Mr Gore … yesterday met with [Victoria, Australia] Premier Steve Bracks and his deputy John Thwaites. He described Victoria as forward thinking on climate change and said he would take a number of local initiatives back to the United States.
He was particularly impressed with the Bracks Government’s "black balloons" advertising campaign, which links household energy usage with the amount of carbon dioxide it releases into the air.
"I’m going to take that ad back and show it to some folks there, maybe put it on YouTube," he said.
Well, I don’t know if Gore put it there, but the ad’s on YouTube now. Here it is:
Get Grist in your inbox