Originally posted at the Wonk Room.

The coal industry is attempting to organize bloggers to promote their false “clean coal” propaganda. The Reality Coalition, a group of national environmental organizations, have begun airing the message that “There’s no such thing as clean coal,” to counter the hundreds of millions of dollars spent by coal-powered corporations to pretend that coal is a “clean” fuel. So the American Coalition for Clean Coal Electricity (ACCCE) and Americans for Balanced Energy Choices (ABEC), essentially one coal propaganda group with two different faces, is fighting back with an email blast asking people to join their “Blogger Brigade”:

You can get into the debate. If you are interested in becoming an active member of ABEC’s Blogger Brigade just send me an e-mail to abroadhurst@balancedenergy.org and let me know you’re interested. One of our team members will give you a call and walk you through the process. It’s really easy — and for those of you who don’t already Blog, it is fun! You can join the online debate that’s already going on and you and others can remain anonymous (if you want to) at the same time! We’ll even set up a little competition to see how many Blog entries each person can make.

Notwithstanding the strange capitalization of “Blog,” this is the latest in a series of netcentric efforts from the coal public relations people. They’ve launched a Facebook page and Twitter feed, and have littered blogs with comments defending coal.

No matter how large ABEC’s “Blogger Brigade” gets, they still won’t be able to hide the toxic and dirty reality of coal — like the 500-million-gallon coal slurry disaster in Tennessee.

Now that’s something worth blogging about.

Full ABEC email at the Wonk Room.