Eric Schlosser is serious about raising maximum hell with the fast-food industry. He’s got a new book aimed at deprogramming kids from their burger, fries, and a Coke fetish (reviewed here).

And now he’s somehow managed to get a big-studio fictional movie made based on his classic book Fast Food Nation. Check out the trailer:

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Traffic meets Fast Times at Ridgemont High?

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Food politics goes Hollywood. Wow. I’ve met several young people who claim that Morgan Spurlock’s wonderful Supersize Me made a big impact on their diet choices. This film could be even bigger.