We ran across one of these old ads pushing pop for tots on Facebook and shook our heads disbelievingly, before learning it was a fake. But the sweetened beverage industry has stooped equally low in the past, all the way down to toddler eye level.
Can you guess which one is a modern mock-up? The answer’s on the very last page!
Answer: #2, “Start cola earlier!” It was created by the folks at TheCityDesk.net.
#1 (“This young man is 11 months old — and he isn’t our youngest customer by any means!”) was an actual 1955 7-Up ad
#3 (“The wholesome quality of Coca-Cola fits so properly into this picture”) was an actual 1953 Coca-Cola ad.
#4 (“You can even give this sparkling drink to babies!”) was a 1956 7-Up ad.
So pure, so wholesome, so … wrongheaded. It’s like watching the beginning scenes of Mad Men, when the kids run around the house with drycleaner bags over their heads and clamber into the front seat of the moving car.