Have Some Class: Sustainability is sexy
UW students use sex to sell green idea
"The UW is bringing sexy back," the begins. Well, you’ve piqued Seattle P-I story my interest.
The story goes on to describe the
Young Democrats’ "Sustainability Is Sexy" campaign to get students to bring their own coffee cups to campus.
It even includes a quote from Grist’s own Kendra Howe on the value of using "sex" to promote anything from beer to nonprofit causes: "Sex sells no matter what you’re selling," she says. I’ll drink to that.
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