So I’m reading this American Prospect essay by Michael Shellenberger (yes, he of Death fame/infamy) — which is quite good, but not about anything environmental — when I stumble across this other essay he did for the same pub, in 2002. It’s about Cradle to Cradle author Bill McDonough, and how his politics aren’t quite as sophisticated as his design ideas.

I flag it only because it — particularly the latter half — makes some good points that serve as a counterbalance to my recent corporate whoredom.

For the seeds of the next industrial revolution to survive and thrive, positive incentives won’t be enough. For McDonough’s innovations to be broadly adopted by industry he will need to start seeing government regulators and campaigning NGOs as useful allies to prepare the terrain.

Grist thanks its sponsors. Become one.