The kick-off of Kyoto, new reports on the dangers of global warming, and a flurry of Congressional activity have created a cultural moment ripe with potential. While environmental organizations are largely blowing it, the nuclear industry sees it for what it is: a huge opportunity. They have begun a PR push to position nuclear as the "eco-friendly" alternative to oil and gas, and they have no shortage of apologists — some in the executive branch — helping them along. Those greens who think nuclear is a poor choice for the future had better get their shit together and start a counter-PR push of their own, quick. (On that note, see this post.)

Anyway, speaking of nuclear boosterism, Joel Makower takes a few well-aimed swipes at this almost comically credulous, gee-whiz Wired article on how wonderfully awesometastic nuclear power is. Worth a read.