“It’s a dead end to try and eliminate subsidies, because then you get all of America’s farmers, who have political power out of all proportion of their number, unified against change. Right now the incentives are to produce as much as possible, whatever the costs to the environment and our health. But you can imagine another set of assumptions, so that they’re getting incentives to sequester carbon. Or clean the water that leaves their farm, or for the quality, not the quantity, of the food they’re growing.”

Michael Pollan, reflecting a growing consensus