The New York Times says that bourbon is having its day in the sun, with small-batch, high-end distillers popping up all over the place. They’re shooting for the young connoisseur crowd, the same folks buying specialty cheeses, specialty breads, specialty coffee, specialty chocolates, etc.
You know what would really attract that hip young crowd? An organic bourbon!
You know what would be a great way to market that bourbon? Send a sample bottle to a green-minded, Tennessee-born bourbon devotee whose got a blog where he can write about it! I’m sure you could find one if you looked hard enough.