I don’t remember how I came across this. Nor do I know why a local Twin Cities TV station in Minnesota is doing better work on this issue than the national networks. Regardless: check out "Project Energy" from WCCO. There’s a whole series of friendly, accessible, and bizarrely progressive segments on the end of oil, the price of gasoline, energy-saving tips, the benefits of mass transit, and more. There’s even one on the moral aspects of personal energy choices, with random bits of utilitarianism and Kantian ethics floating around!

If every local station across the country did a series like this, we would be in a much better place. As I say over and over, it’s not enough to have facts on your side — you need trusted voices spreading those facts, and no voice is more trusted and familiar than local TV news.

(Really well-designed website, too. Go Minnesota!)

Grist thanks its sponsors. Become one.