Preserving the rainforest is the top priority for the 20 million people living in Brazil’s Amazon, according to a study by the World Wildlife Fund. The study, which the group said was the first of its kind in the region, found that 34 percent of respondents ranked preservation as their No. 1 concern. However, 27.8 percent listed road construction and 17.7 percent cited agricultural development as their priorities. (Roads and agriculture do not a rainforest make.)