Vice Pres. Al Gore’s email box has been bombarded in the last two months with 170,000 messages from constituents asking him to “permanently protect all roadless areas in the national forest larger than 1,000 acres.” The emails were spurred by the Heritage Forests Campaign, which paid the free email provider Juno Online Services to send a message to 1.5 million targeted subscribers urging them to send a form letter to Gore. When they sign up for Juno email accounts, subscribers are asked questions including which hobbies and sports they enjoy; those that indicated an interest in hiking and camping were targeted for the roadless campaign. The Heritage group was surprised by the high response rate.
