Sex and taxes
Discussion of taxes in this country rarely gets beyond "higher vs. lower" screeching. We desperately need smarter tax talk: rational discussion of what we want as a society, what we don’t want, and how best to allocate our resources. To get there, we have to get people interested in taxes — remind them that the government works for them, and they should pay attention to what they’re funding.
I have no idea how to bring about that state of affairs. But I suppose you could do worse than equating taxes and sex.