Will KIA’s ads give car sharing a boost?
Last night, mindless TV called. An ad came on that I’ve seen before, but never focused on. It’s for the KIA Sportage (which I really want to pronounce with a lovely French accent), and shows a series of people driving the same car, tossing the keys to each other as they go. Wow: car sharing hits prime time! This is almost as good as hybrids on Alias.
I know, I know, I’m being too literal. KIA’s point is simply that this vehicle works for all kinds of different people. But along the way, the company makes sharing a car look pretty darn zippy. Maybe it’ll get viewers thinking … (naw — see first line).