Natural Logic CEO Gil Friend lays out the basics of sustainable business
Gil Friend, CEO of Natural Logic, sustainable business guru, blogger, and future Grist InterActivist, gave a talk this week at San Fran’s Commonweath Club called "Business and Sustainability: Risk, Fiduciary Responsibility, and the Laws of Nature." Joel, Jamais, and Gil himself have already blogged about it. But let me echo all of them and encourage you to read "Sustainable Business: A Delcaration of Leadership" (PDF). It’s a simple, compact, and forceful presentation of the basic tenets of sustainable business. With pretty colors!
Want to do a good deed today? Print a bunch of these out and leave them at businesses in your community.
(Gil says to check back on the Nat Logic site soon for audio of the talk and a poster-sized version of the declaration.)