John McCain put out this new ad yesterday, “Broken,” in which he’s portrayed as the “original maverick” and pledges to “battle Big Oil.” (Someone might want to pass the message along to his donors.)

Barack Obama responded with this new ad yesterday, challenging the premise that McCain has been a “maverick” on energy and other issues:

And today McCain issued another ad repeating the celebrity allegation (this time minus Britney and Paris) and alleging that Obama isn’t “ready to help your family.” The ad touts McCain’s plans for renewable energy and energy independence: