Business/management guru Tom Peters reads the ongoing series on global warming in the New Yorker and wonders:

Why is an issue that is so grave and so real so poorly understood? Why has the issue of global warming been so poorly marketed? Why is the brand called "The Global Warming Catastrophe" such a weak brand? What can—and should—be done?

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Read the comments under his post. It’s a pretty revealing snapshot of current attitudes on global warming.

(On an unrelated note, what possible justification can Powers have for having his site — and presumably his "brand" — be titled "tompeters!" Did he not get the exclamation-points-are-odious memo?)

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(Via Treehugger)