A wire story just caught my eye. The subject? How Toyota is preparing for the potential backlash caused by its growing popularity in the U.S. (Cue Lee Greenwood here.)

Seems that last month, Toyota’s U.S. sales increased 7.8 percent, while GM’s fell 5.5 percent and Ford’s fell 3. It’s just part of the bad Detroit juju of late. But according to this article, Toyota — maker of some of the most fuel-efficient cars on the planet — is hastening to remind us that it, too, makes gas guzzlers. And that it, too, could be hurt by tougher fuel economy standards in the U.S.

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There are too many amazing angles to poke at here. But what a sad state we’re in when the good guys have to pump up their bad reputation.

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